My Ford Advisory Panel Online Privacy Statement

1. General Statement:
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding on-line customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices, we will develop a trusting and long-lasting relationship with you.

2. Information About Our Organization and Website:
This Privacy Statement applies to the My Ford Advisory Panel website (http://www.myfordmagpanel.com). The My Ford Advisory Panel website is owned and maintained by:

Ford Motor Company
16800 Executive Plaza Dr,
Dearborn, MI 48126

The My Ford Advisory Panel website is used by the editors of the My Ford Magazine to gather feedback and comments on the content and direction of My Ford Magazine. The editors want to know what you think of the magazine, what content is useful, and what you would like to see more.

3. Personally Identifiable Information We Collect From You:
When you visit the My Ford Advisory Panel website we will not collect any personal information about you unless you provide it to us voluntarily. Personal data includes information that is particular to you such as name, street address, telephone number, and e-mail address. If you choose not to provide us with personal information, you can still access our website: however, you may be unable to participate in timely market research regarding the My Ford magazine.

Our primary goal in collecting personal information from you when you visit the My Ford Advisory Panel website is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. We need to collect personal information in order to help us better understand how My Ford Magazine readers respond to issues differently. Personal data also helps us ensure that we have a representative sample of our readers.

4. How We Use the Personally Identifiable Information We Collect:
Personally identifiable information collected on the My Ford Advisory Panel website may be used to:

5. Other (Non-Personally Identifiable) Information We Collect From Site Visitors:
The My Ford Advisory Panel website collects other information, non-personally identifiable information from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site.

Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits, site click through analysis, peak site usage, and site layout re-design.

The My Ford Advisory Panel website may use session "cookies," and session logs, to collect aggregate or other non-personally identifiable information about site visitors. An explanation for each of these items and how they work is included in Section 7 Methods We Use to Collect Information.

6. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:
Aggregate or other non-personally identifiable information collected on the My Ford Advisory Panel website may be used to:

The My Ford Advisory Panel website utilizes session log data and your personal and non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis:

7. Methods We Use to Collect Information
A "cookie" is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.

A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser windows, or when you shut down your computer, the session cookie disappears forever.

This site may use a third party to deliver site functionality to process activating your membership into the My Ford Web Advisory Panel.

When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.

8. Sharing Your Information
The My Ford Advisory Panel website does not share, sell, or rent personally identifiable information with independent companies for their own use. Data and results from market research activities will be shared with Ford Motor Company and Time, Inc, the company that publishes My Ford Magazine under contract with Ford Motor Company for use in connection with My Ford Magazine.

Personal information that you provide to us in the course of participating in surveys through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you regarding surveys, or things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company websites.

We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.

Vendors, contractors or partners of the My Ford Advisory Panel website who have access to your personal information in connection with providing services for the My Ford Advisory Panel website are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for My Ford Advisory Panel website.

The My Ford Advisory Panel website may share your information with a subcontractor to conduct market research for Ford Motor Company. The subcontractor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data.

Site metrics for the My Ford Advisory Panel website may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.

The My Ford Advisory Panel website will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; and, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its web sites, or the public.

9. Access To and Control Over the Use of Your Information
If you or someone else on your behalf has submitted your personal information to My Ford Advisory Panel website, you can access this information by visiting a customized link in every email we send out to you, or by visiting www.myfordmagpanel.com/contact.asp and requesting your specific profile information from our site administrator. The My Ford Advisory Panel website will use reasonable efforts to supply you with the information you have requested by return email. There will be a link within the return email that will allow you to change your profile information online.

The scope of access available for this request is for information stored in the database that holds the data for the My Ford Advisory Panel website. Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.

10. Security of Your Information
Safeguarding information of visitors to the My Ford Advisory Panel website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.

When you send personal information, such as credit card numbers or telephone numbers, to the My Ford Advisory Panel website we use "Secure Socket Layers" or SSL to protect your data. SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.

Vendors, contractors or partners of the My Ford Advisory Panel website who have access to your personal information in connection with providing services for the My Ford Advisory Panel website are required to keep the information confidential. Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for the My Ford Advisory Panel website.

11. Links to Other Sites
The My Ford Advisory Panel website may provide links to other websites. We encourage you to review the privacy statements of all sites which you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. The My Ford Advisory Panel website is not responsible for the privacy statements, content or data handling practices on other websites.

12. Children's Privacy
The My Ford Advisory Panel website does not knowingly intend to collect personal information from children under 13 years of age

If a child has provided us with personal information a parent or guardian of that child may contact us at My Ford Advisory Panel, 55 Railroad Row, White River Junction, VT 05001, or by visiting www.myfordmagpanel.com/contact.asp, if they want this information deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores information for www.myfordmagpanel.com

13. Contacting Us
If you have any questions, comments or concerns about this online privacy statement for the My Ford Advisory Panel website, the My Ford Advisory Panel website privacy practices, or have any questions regarding the contents of this website please contact us at My Ford Advisory Panel, 55 Railroad Row, White River Junction, VT 05001, or by visiting www.myfordmagpanel.com/contact.asp. We will respond to your request within 10 business days.

The My Ford Advisory Panel website is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. The My Ford Advisory Panel website will be happy to respond to your questions and comments.

We will respond to you via email within 10 business days.

1. Privacy Statement Effective Date and Revision Days
Occasionally we may update the privacy statement for the My Ford Advisory Panel website in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.

The effective date of this privacy statement is March 21, 2009.